Competition Essay Example | Topics and Well Written Essays - 500 words - 2

Competition - Essay ExampleMarket leading possess the biggest grocery store place segment they lead in price determination, constantly avail new crossroad and services and immensely occupy distribution channels and promotions. In an effort to capture and expand their perfect market share, prevailing organization must put, in place attack techniques, to protect their current business. Kotler & Keller (2012) demonstrates that due to varying marketing circumstances, long-term market leaders, have to redesign continuously and restructure their marketing strategies depending on market conditions and levels of their product life cycle. The best way to attack a folk leader is to stay off a head-on assault and adopt a flanking movement this is when the challenger attacks point of weakness in the leaders defense.According to Kotler & Keller (2012), flank attack strategy is appropriate and best suitable to a foe who lacks depth in resources the marketer has to recognize areas where ca tegory leader shows weaknesses and fails to perform with a view of capitalizing on the gaps. A good example is the Independent News & Media Company, which exceedingly sells newspapers and magazines titles in thriving scotch regions while overpowering the internet, its main competitor that boost vast numbers of newspaper readers and advertisers. Further, marketers can enlist the front attack strategy in dealing with category leaders by discovering uncovered market demands. For instance, Ariats Cowboy Boots has faced challenges presented to its target market as a result of key category leaders such as Justin boots by designing boots, which are not only comfortable, but to a fault used for sporting. Moreover, Groucutt, Leadley & Forsyth (2006) elucidates that, market leaders can identify unattended market needs that originate from market shifts by creating market openings in the category leaders. The authors cite an example